OUR WORK

The SECNY Federal Credit Union brand refresh focuses on nurturing the financial wellbeing of every member through excellent service, education, and community engagement.

  • STRATEGY // BRAND IDENTITY // PACKAGING // SPATIAL // MOTION GRAPHICS // DIGITAL // ACTIVATION

Together, we create spaces you can’t forget.

Together, we create branding you can’t ignore.

CINSYR | Creative design agency Syracuse, New York | SECNY federal credit union brand identity large branded "E" with logo inside with their tagline service education and community
CINSYR | Creative design agency Syracuse, New York | SECNY federal credit union brand identity marketing materials branded business cards, letterheads, and envelopes
CINSYR | Creative design agency Syracuse, New York | SECNY federal credit union brand identity branded SECNY business cards front and back
CINSYR | Creative design agency Syracuse, New York | SECNY federal credit union brand identity branded SECNY button pins three falling in the air
CINSYR | Creative design agency Syracuse, New York | SECNY federal credit union brand identity mockup branded credit cards with the "E" design and brand colors
CINSYR | Creative design agency Syracuse, New York | SECNY federal credit union brand identity mockup branded credit cards
CINSYR | Creative design agency Syracuse, New York | SECNY federal credit union brand identity mockup SECNY app shown on an iphone
CINSYR | Creative design agency Syracuse, New York | SECNY federal credit union brand identity loop of SECNY brand guidelines
CINSYR | Creative design agency Syracuse, New York | SECNY federal credit union SECNY team photo with CINSYR team

Brand + Space

Once the new brand identity was deployed, we soon shifted our focus to the new prototype design of the SECNY’s new branch. We were confident we could pair the brand architecture with the spatial architecture and create a holistic and welcoming experience for the members.

CINSYR | Creative design agency Syracuse, New York | SECNY federal credit union brand identity reimagined and refreshed brand logo showing the evolution from the old SECNY logo to the new
CINSYR | Creative design agency Syracuse, New York | SECNY federal credit union brand identity motion graphic storyboards for SECNY branded moments

Trust the process.

SECNY Mortgage Services.

A division of, and adjacent to, the federal credit union that focuses on mortgage rates, process, and payments. It falls within our overall brand architecture while bringing to life contemporary materials and color palette.

CINSYR | Creative design agency Syracuse, New York | SECNY mortgage services brand identity corner view of front desk and historical "E" wall in the mortgage office
CINSYR | Creative design agency Syracuse, New York | SECNY mortgage services brand identity a woman smiling, standing next to historical "E" wall for scale refernce
CINSYR | Creative design agency Syracuse, New York | SECNY mortgage services brand identity SECNY mortgage services and Service education and community tagline signs on adjacent walls
CINSYR | Creative design agency Syracuse, New York | SECNY mortgage services brand identity close in detail shot of the historical "E" wall
CINSYR | Creative design agency Syracuse, New York | SECNY mortgage services brand identity close in of acrylic SECNY mortgage sign on the wall in the office