
← OUR WORK
The SECNY Federal Credit Union brand refresh focuses on nurturing the financial wellbeing of every member through excellent service, education, and community engagement.
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STRATEGY // BRAND IDENTITY // PACKAGING // SPATIAL // MOTION GRAPHICS // DIGITAL // ACTIVATION


Together, we create spaces you can’t forget.


Together, we create branding you can’t ignore.

Brand + Space
Once the new brand identity was deployed, we soon shifted our focus to the new prototype design of the SECNY’s new branch. We were confident we could pair the brand architecture with the spatial architecture and create a holistic and welcoming experience for the members.

Trust the process.
SECNY Mortgage Services.
A division of, and adjacent to, the federal credit union that focuses on mortgage rates, process, and payments. It falls within our overall brand architecture while bringing to life contemporary materials and color palette.