McShea's Irish Whiskey — CINSYR

Introducing a new product in a saturated market can be challenging without a deep understanding of your target audience. Ours was seeking a more viable alternative to their conventional choice in the realm of Irish Whiskey. Sláinte!

STRATEGY // BRAND IDENTITY // PACKAGING // SHOPPER MARKETING // MOTION GRAPHICS // ACTIVATION // PHOTOGRAPHY BY JEN FASULO

Together, we create packaging you can’t put down.

CINSYR | Creative design agency Syracuse, New York | McShea's Irish Whiskey packaging man out of focus in the back holding his hand out grabbing a glass next to a bottle of McShea's Irish Whiskey

CINSYR | Creative design agency Syracuse, New York | McShea's Irish Whiskey packaging bottle and glass of whiskey with a black background

CINSYR | Creative design agency Syracuse, New York | McShea's Irish Whiskey packaging bottle in focus with another bottle next to it and a box out of focus

CINSYR | Creative design agency Syracuse, New York | McShea's Irish Whiskey packaging bottle of McShea's Irish Whiskey and a glass of whiskey on a wooden table with a fire burning in the background out of focus

CINSYR | Creative design agency Syracuse, New York | McShea's Irish Whiskey packaging bottle centered in focus with another bottle and a box out of focus

Together, we create branding you can’t ignore.

Trust the process.

CINSYR | Creative design agency Syracuse, New York | McShea's packaging McShea's Irish Whiskey and McShea's Irish-Style Cream Liqueur next to each other in front of their respective boxes

Whiskey not your style?

Check out McShea’s Irish-Style Cream Liqueur.

Crafted with oat milk, making it both dairy free and gluten free. Perfect for drinking neat, on the rocks or in coffee!

CINSYR | Creative design agency Syracuse, New York | McShea's Irish cream liqueur packaging centered with its box out of focus in the back left and Irish whiskey in the back right out of focus in front of its box