McShea's Irish Whiskey — CINSYR

Introducing a new product in a saturated market can be challenging without a deep understanding of your target audience. Ours was seeking a more viable alternative to their conventional choice in the realm of Irish Whiskey. Sláinte!

STRATEGY // BRAND IDENTITY // PACKAGING // SHOPPER MARKETING // MOTION GRAPHICS // ACTIVATION // PHOTOGRAPHY BY JEN FASULO

Together, we create packaging you can’t put down.

Together, we create branding you can’t ignore.

Trust the process.

Whiskey not your style?

Check out McShea’s Irish-Style Cream Liqueur.

Crafted with oat milk, making it both dairy free and gluten free. Perfect for drinking neat, on the rocks or in coffee!