JB's Bar & Grill — CINSYR

We created a new restaurant concept, JB’s bar & grill, that centers around Americana fare with a casual dining experience that welcomes everyone. Bites. Brews. Ballgames. Just because!

STRATEGY // BRAND IDENTITY // PACKAGING // SPATIAL // ACTIVATION

JB’s Bar & Grill | Casual American restaurant Severna Park, Maryland | Interior of a restaurant decorated with colorful star-shaped ornaments; a large sign reads "JB's" on a dark wall, with red, yellow, and blue stripes beside it; and booth seats.

“This team crushed it on every aspect of this project.”

– Justin Dvorkin — Owner, JB’s Bar & Grill

Together, we create spaces you can’t forget.

JB’s Bar & Grill | Casual American restaurant Severna Park, Maryland | Inside a sports bar decorated with various team banners hanging from the ceiling, with booths along the windows and a wall display of coffee cans on the right.

JB’s Bar & Grill | Casual American restaurant Severna Park, Maryland | Interior of a restaurant with red, blue, and yellow leather seats, star-shaped decorations on the wall and ceiling, and a checkered flag hanging from the ceiling.

JB’s Bar & Grill | Casual American restaurant Severna Park, Maryland | Interior of a sports bar with multiple flat-screen TVs, a central bar area with stools, and flags hanging from the ceiling.

JB’s Bar & Grill | Casual American restaurant Severna Park, Maryland | Exterior view of a restaurant called JB's with a white and dark blue facade, large JB's sign, and tagline 'bites. brews. ballgames. just because.' under the awning on a sunny day.

JB’s Bar & Grill | Casual American restaurant Severna Park, Maryland | Exterior view of JBs bar or restaurant with colorful signage, large windows, and a parking lot at sunset, with blurred silhouettes of people standing outside.

JB’s Bar & Grill | Casual American restaurant Severna Park, Maryland | Interior of a sports bar with colorful walls, TVs showing sports, and people with transparent silhouettes sitting and standing.

JB’s Bar & Grill | Casual American restaurant Severna Park, Maryland | Sports bar interior with a large bar counter, televisions showing football games, and patrons seated and standing around, a brick wall background, and hanging yellow lights.

Together, we create branding you can’t ignore.

JB’s Bar & Grill | Casual American restaurant Severna Park, Maryland | Close-up of a restaurant menu featuring various burger options, including American Bacon, Tex Mex, Barbecue, Buffalo, and specialty burgers, with prices listed.

JB’s Bar & Grill | Casual American restaurant Severna Park, Maryland | Close-up of a menu from JBS bar and grill featuring wings, brews, and ballgames with the slogan "just because" on a wooden table.

JB’s Bar & Grill | Casual American restaurant Severna Park, Maryland | The person on the left wears a yellow T-shirt with the text 'just because.' and a red star; the person on the right wears a black tank top with the text 'JB's' and a red star.

JB’s Bar & Grill | Casual American restaurant Severna Park, Maryland | Two black and blue caps with mesh backings are placed on a wooden surface, each with the phrase 'just because.' and a star printed on the front.

JB’s Bar & Grill | Casual American restaurant Severna Park, Maryland | Menu and promotional signs on a table at JB's bar & grill, featuring happy hour discounts and Bud Light advertisement, with a blurred booth and window in the background.

JB’s Bar & Grill | Casual American restaurant Severna Park, Maryland | Exterior of a JB's bar and grill restaurant with red-framed windows and a dark blue sign with white letters. Five red stars and one yellow star are displayed on the facade.

JB’s Bar & Grill | Casual American restaurant Severna Park, Maryland | A row of beer tap handles featuring colorful labels with various beer names and logos.

JB’s Bar & Grill | Casual American restaurant Severna Park, Maryland | Two baskets of chicken wings with celery sticks and dipping sauces, one with hot wings and the other with barbecue wings, on a table with a "JB's Pitch Deck" banner overlay.

When creating a brand, naming is critical. There needs to be a story or a reference point behind the name.

Your audience needs to understand this so they can begin to build a connection.

Our team explored countless directions that centered around approachability. Because this concept would be casual and welcoming to everyone, we wanted to come across as if you were going to grab a bite to eat at a friend’s house.

The food and drink offering would be expected but phenomenal. The “I’ll take a burger and a beer while watching the game” mentality. And for that, we created JB’s Bar & Grill.

Just bites, burgers, and ballgames. Just because.